tag:blogger.com,1999:blog-9078262770562171996.post7428034566990636092..comments2023-07-08T13:44:21.625+01:00Comments on Grant Goddard : radio blog: DAB radio lies: lobbyist claims 40% of listening to Radio 4's 'Today' show is via DABGrant Goddardhttp://www.blogger.com/profile/13171054298318119431noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-9078262770562171996.post-76298293082197488312010-11-24T09:48:33.804+00:002010-11-24T09:48:33.804+00:00Don't know if you heard it, but it was covered...Don't know if you heard it, but it was covered again on Radio 4 this morning:<br /><br />http://news.bbc.co.uk/today/hi/today/newsid_9222000/9222914.stm<br /><br />What it summarised was that if you take the TOTAL REACH of ALL people listening to any of radio 4 for any length of time on any set across a week, it could be possibly as high as 30% have listened to something on a DAB radio across that week.<br /><br />But Ford Ennals clearly stated that "40% of all your listeners THIS MORNING listening to THIS programme, are listening on a DAB radio".<br /><br />Even if you take a very optimistic figure, it's just possible that 25% of people listening were listening on DAB at that point.<br /><br />This wasn't a slight nudging of the figures, or "a couple of percent out", this was a total fabrication. What we would call "a lie".<br /><br />Time this sort of thing stopped. Trading standards, anyone?Anonymoushttps://www.blogger.com/profile/02101943938640986101noreply@blogger.com