tag:blogger.com,1999:blog-9078262770562171996.post5935503921548570756..comments2023-07-08T13:44:21.625+01:00Comments on Grant Goddard : radio blog: BBC radio: endangering commercial radio's 'heartland audience'Grant Goddardhttp://www.blogger.com/profile/13171054298318119431noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-9078262770562171996.post-21312811785342215992009-12-09T17:53:04.393+00:002009-12-09T17:53:04.393+00:00I take your point, the BBC are making in-roads int...I take your point, the BBC are making in-roads into commercial radios target audience, and it's true I'm in that demographic and I listen to the BBC. However the main reason I now listen to Radio 2 over any local commercial radio is that when I am able to listen to the radio, there is no local commercial radio in my current area. The Heart offering (the only offering) comes from London, claims to be local with occasional pre-recorded local inserts and has adverts. Now if anyone is asking which I'd rather listen to, a national station pretending to be local or a national station admitting it's nationwide, I'll tell them it's the latter. The selection of music is better too, with far less repetition and artists that Heart wouldn't touch with a bargepole until they become popular with the R2 audience. <br /><br />If Heart (and the station before that) was still local then I wouldn't have switched to Radio 2. Local radio used to be excellent and I was an avid listener but now I don't find it as relevant to me. I'm not celeb obsessed and don't feel the need to hear talk about them everyday/every link in the way Heart seems to. <br /><br />Another big turn off was the networked competitions that they cleaverly disguised as "Across the ????? network". To the average listener that means nothing and you don't know that your competeing against large regions of the UK. <br /><br />If commercial radio wants to stop listeners in the target audience defecting to Radio 2 they need to sort their own stations out first.Anonymousnoreply@blogger.com