Saturday, 30 October 2010

BBC head of radio: DAB not "a clear enough offer to listeners"

The Tony Livesey Show, BBC Radio 5 Live, 28 October 2010 [excerpt]
Stephen Nolan, interviewer (presenter, BBC Radio Ulster) [SN]
Tim Davie, Director, BBC Audio & Music [TD]

SN: There are big problems with the digital spectrum, aren’t there, because we cannot seem to hit any target that we are given for people switching to digital?

TD: I don’t think we’ve had many targets … Let’s be honest, I don’t think we’ve had many targets in the past. Digital stations are doing well. Digital listening – we’ve got to be careful – includes online, which is doing pretty well, there’s more we can do. Then also you’ve got DAB. Now DAB, you’re right, it’s been marginally growing for a while …

SN: Why?

TD: I just don’t think it’s been a clear enough offer, in my language, to listeners. I mean, people love radio. They are very happy with their FM radio. Why on earth would you change? And I think the radio industry has to say: ‘the reason you will change is – here’s a load of content’. And there’s clues like 6 Music, or other …. you know, that people love. And here’s a load of stuff that people love, and here’s a better … this device does something better than the other one.

SN: Or, Tim, it’s for the BBC to take a huge risk, and a controversial risk at that, and to withdraw mainstream programming from the FM spectrum and put it onto DAB. Imagine how the numbers would soar if it had [BBC Radio 1 breakfast DJ Chris] Moyles or …

TD: [interrupts] Imagine my inbox!

SN: Exactly, exactly. It’s a serious point.

TD: Sure.

SN: Imagine if you had Moyles or [BBC Radio 2 breakfast DJ Chris] Evans exclusively on DAB, or a massive programme.

TD: Right! And … we could do that. The issue would be that, with current coverage levels and with the amount of devices – particularly in Northern Ireland – I would basically be saying that you can’t listen to it in your kitchen, and everyone pays the Licence Fee. So I think the strategy for digital, where we are taking things away, is not going to work. My approach would very much be that I do want you to feel a bit of pain for not having a digital radio, but that pain is not about not getting The Archers, or not getting Chris Moyles. It’s about: ‘you could get a bit more over here’, or ‘there’s a bit of [Radio] 4 Extra over here that you could really do with’, and that’s what television did with some of those channels.

SN: Do you think, in terms of the internet, that radio is going to fundamentally change?

TD: I think there will be a lot more on-demand, obviously, so people will expect to be able to call up a programme and …

SN: I’m talking about the [UK] Radioplayer, obviously, which people are describing as the new YouView for radio.

TD: Well, er, yeah. Basically, the Radioplayer is … we’ve got the whole industry together. Only about 3% of listening is online and I can’t understand that, as head of radio. I know I’m biased but, at the end of the day, when I’m shopping and doing my Tesco shop or wherever online, why aren’t I listening to the radio? [to SN] Well, you would relate to this because it means more listeners. I think that one of the things is that I think it’s a bit confusing. You’ve got the BBC on the iPlayer, which is pretty good, and we’ve got other bits and … So we’ve put it all together and there will be a thing called the Radioplayer. Now, it gets a bit complex, but I think the YouView thing that you refer to is when you’ve got an internet connection to your television. Now, when you click your television on, I want one Radioplayer icon where you can go in and listen to all the radio. Now, the …

SN: On the TV?

TD: Yeah. On any screen – sorry to sound ‘new age’ – any screen anywhere, whether it’s a … whatever the size of it, you can go and get all your radio services. We don’t currently have that.

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